Articles

Let’s start this article with an incredibly scary fact: food can be as addictive as cocaine.

The dopamine hit that cocaine produces has been proven to be extremely similar to the dopamine released when we eat our favourite foods. Not only do we receive a high level of ‘reward’ (the dopamine hit) when we eat these foods, but our brains don’t habituate this dopamine hit. This means that our brain doesn’t get used to the pleasure-inducing food and reduce the hit...